The Complete Digital Marketing Guide - 24 Courses in 1

In this lecture we'll have a look at the available learning path options. What are they? What can I become and how will I get there? All questions will be answered in this lecture. Don't forget to download your learning path guide as a PDF from the resources.

In this lecture you’ll learn why 99% of marketing efforts fail and how to become the 1% with real world results.

In this lecture you'll learn the steps to perform effective market research for your marketing strategy using chatGPT. You'll get demo products included in case you don't have your own.

In this lecture you'll get important information about your product using copy-paste chatGPT prompts. You'll get access to your product's benefits and features, which will be used throughout the strategy.

In this lecture you'll learn how to create a target audience persona (also sometimes called a buyer persona) using copy-paste chatGPT prompts. You'll get an amazing amount of data on your most potential buyer, which we will then add into your guidebook and use as a future reference for building the rest of the strategy.

In this lecture you'll learn how to find your top 3 competitors, create a pros and cons list of their performance using their reviews with a copy-paste ChatGPT prompt, and then turn all those pros and cons lists into constructive feedback that we'll turn into a viable marketing strategy to beat our competitors.

In this lecture you'll get an overview of the website building section of the strategy and learn how the website will look like that we're about to build, and how we'll build it using the copy-paste ChatGPT prompts in the Marketing Strategy Guidebook.

In this lecture you'll learn how to install WordPress with a single click. After this lecture you'll have an actual website up and running that we can start designing as our own!

In this lecture you'll learn how to install a theme with a starter kit in order to start off with a completely designed website. This will make it much easier to quickly design a professional website when all we need to do is tweak it with out product and ChatGPT texts along with our fonts and colors and necessary pages. Basically, we'll get most of the hard work done for it with a single install!

In this lecture you'll learn how to create a unique website logo for your website along with a ChatGPT prompted tagline. You'll also learn how to design a nice favicon.

In this lecture you'll learn how to create the most important pages on your website such as a privacy policy, terms & conditions and a refunds & returns policy. All with the help of our great friend ChatGPT!

In this lecture you'll learn how to create your header and your footer. We'll write a short "about" section at the bottom of the section using a copy-paste ChatGPT prompt from the guidebook.

In this lecture you'll learn how to use ChatGPT to get a professional header and body font combination, along with a color design for the entire website.

In this lecture we'll go through Elementor and completely redesign our home page. We'll be using ChatGPT to prompt a landing page text and a blog-section text.

In this lecture you'll learn how to set up your WooCommerce settings, including shipping, taxes and payment methods.

In this lecture you'll learn how to set up and ChatGPT prompt your product page with a name and descriptions.

In this lecture you'll learn how to design your blog page.

In this lecture you'll learn how to quickly and effectively create blog posts using copy-paste ChatGPT prompts. Later on in the course you'll learn how to make them SEO-friendly!

In this lecture you'll learn how to design your shop and account pages, along with a ChatGPT prompt to remove the sidebar across the entire website.

In this lecture you'll learn how to design your contact page using Elementor and WPforms. We'll also writing the "philosophy" section using a ChatGPT prompt.

In this lecture you'll bullet-proof your website by making sure you've got an anti-virus, a speed booster, backups, anti-spam and a cookie notice.

In this lecture you'll learn how to navigate the back-end of your WordPress website.

In this lecture you'll be going live with your website, how exciting!

In this lecture you'll learn what SEO is, and how it'll be used to drive traffic in this strategy. You'll also get an overview of what to expect in this section.

In this lecture you'll learn how to practically find low-competition keywords that you can start ranking for, using Mozbar and Google's Keyword Planner. In the next lecture you'll get copy-paste ChatGPT prompts to create SEO-friendly blog content based on that keyword.

In this lecture you'll learn how to combine what you've learned so far by combining the low-competition keyword with a copy-paste ChatGPT prompt to generate SEO-friendly content around that keyword.

In this lecture you'll learn how to improve your search engine ranking by writing your On-Page SEO on your most important pages and articles. In the lecture we'll be focusing on the article we created, using YOAST.

In this lecture you'll learn how to drastically improve your search engine rankings by getting links from other websites that works like "votes of confidence" for the search engines. These are called backlinks, and you'll learn how and where to find them, and how to effectively ChatGPT prompt a good text to build relationships and exchange backlinks value for an article.

In this lecture you'll learn how email marketing works and what you can expect in this section.

In this lecture you'll learn how to capture traffic and turning them into leads (email subscribers) by using multiple WordPress plugins and a lead magnet (offer to trade for their email).

In this lecture you'll learn how to create email campaigns, in other words, how to send emails to your subscribers using Mailchimp.

In this lecture you'll get a walkthrough of all the different emails you can send using the copy-paste ChatGPT prompts in the Guidebook.

In this lecture you'll learn what Google Analytics 4 is, how it works and how we'll be using it to continuously improve our strategy.

In this lecture you'll learn how to install Google Analytics 4 on your website to get important data on your strategy's performance.

In this lecture you'll learn how to connect WooCommerce to your website to start getting important e-commerce data like orders, revenue, purchase conversions etc.

In this lecture you'll learn how to get data on all search queries people use to find your website, using Google's Search Console. We'll first connect it to your website, and then to your Google Analytics account and add it in as a data template in the interface.

In this lecture you'll learn how to avoid inflating your data by filtering your own, and your company member's ip addresses so it won't show up in the Google Analytics reports. This allows you to work on your site and browse it freely without altering the data.

In this lecture you'll learn how to track your leads. That is, tracking how many that subscribes to your email list on your website.

In this lecture you'll learn how to set alerts and have them triggered when there's a big spike or drop in traffic.

In this lecture you'll learn how to access the demo account of Google's Merchandise Store to get real data for real practice.

In this lecture you'll learn how to navigate the dashboard of Google Analytics.

In this lecture you'll learn how to deeper understand your traffic.

In this lecture you'll learn about where your traffic is coming from, and understanding high quality vs low quality traffic locations.

In this lecture you'll learn about the demographics of your audience, including high vs low quality traffic.

In this lecture you'll learn to find the most popular and least popular pages, and how to use that information.

In this lecture you'll learn what sources, mediums and channels are, how to find them and how to use that info to improve your marketing strategy.

In this lecture you'll learn how to compare current to previous data. This is the only way to understand if you're progressing or not, both long and short term.

In this lecture you'll learn how to add multiple users to your Google Analytics account, with different roles. You'll learn the steps, and when you should assign a person a certain role.

In this lecture you'll learn how to link Google Analytics with Google Ads in order to get complete advertising data.

In this lecture you'll learn how to track specific campaigns to get specific data. That could be an email, a certain post etc.

In this lecture you'll learn what the Marketing Theory section includes and will teach you.

In this lecture you'll learn what prompt engineering is, how it works and why it's the key to master ChatGPT.

In this lecture you'll learn how to use ChatGPT with a framework to get a jump-start in your prompt engineering skills!

In this lecture you'll learn how to set custom instructions to ChatGPT that'll automatically be applied to every new chat. It comes with a copy-paste template that'll guide you to maximizing the efficiency on your instructions–leading to better replies. 

In this lecture you'll learn how to use ChatGPT with more context (called priming) to drastically improve the accuracy and quality of your answers.

In this lecture you'll learn how to use ChatGPT with iterations to focus-in your answers towards completing the task you're asking for as accurately as possible.

In this lecture you'll learn how, and when to add in multiple examples to ChatGPT to get more specific answers. 0-1-Few refers to the amount of examples, all ruled by the needed level of specificity.

In this lecture you'll learn how to guide ChatGPT to give you replies (outputs) in specific formats. We call these Output Templates.

In this lecture you'll learn how to prompt ChatGPT to not only give you the specific answer you're looking for, but also the reasoning and logical process behind how it came to that specific conclusion.

In this lecture you'll learn how to prepare ChatGPT with an "act as" prompt in order to pre-install a certain expertise and give your answers an unique bias.

In this lecture you'll learn prompts to get multiple perspectives on a single subject.

In this lecture you'll learn how to use ChatGPT to simplify complex texts into something understandable.

In this lecture you'll learn how to use ChatGPT with follow-up questions to improve your results.

In this lecture you'll learn how to turn any ChatGPT replies into a table format by using simple prompt instructions, along with examples!

In this lecture you'll learn how to compare two or more things side by side. Since ChatGPT has internet access using Bing, this is incredibly powerful.

In this lecture you'll learn how to use ChatGPT with longs texts and have them summarized.

In this lecture you'll learn prompt ChatGPT to give you constructive feedback on anything you've created.

In this lecture you'll learn how to have ChatGPT give you a specific output, critique it, any then apply that critique to instantly improve it.

In this lecture you'll learn how to use ChatGPT to educate yourself in literally any subject.

In this lecture you'll learn how to teach ChatGPT to adapt to your writing style in preparation of creating any future content.

In this lecture you'll learn how to use ChatGPT as a friend and ask for advice in difficult situations.

In this lecture you'll learn the laddering method where you take any complex issue or subject and break it down into multiple parts and then prompt those parts one-by-one until the entire complex issue is completed.

In this lecture you'll learn how to combine different prompt engineering techniques and fine tune them in order to take your results to the next level.