Designing Gamification Level 1 (Basic) + Certification
Learn the basics of gamification and game design for customer and employee engagement & loyalty + get certified
- Description
- Curriculum
- FAQ
- Reviews
Designing Gamification (Level 1) is the only online course accredited by the to deliver Engagement Expert Certification at the introductory level. Once completed, you can request your certification and display it on your online profile, resume or website.
In this course, you’ll learn the basics of gamification and engagement science, and how this powerful new design trend will affect your business from a practical, non-academic perspective. Whether you’re in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann – the world’s foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief.
Complete this course and you’ll understand:
- What gamification is and isn’t
- The foundations of the discipline
- How gamification will transform your industry
- The canonical types of gamification
- An intro to key engagement science
- Relevant Examples across industries and design types
And as a bonus, you’ll hear specially curated experts deliver relevant, supporting lectures from the blockbuster archive .
The Science of Engagement
-
1
Introduction to GamificationWe're in the midst of an engagement crisis affecting all areas of the economy. Together we'll look at the severity of this issue, it's causes and the best response: gamification. Find out what gamification is and isn't and who should be first in line to study the techniques and earn their gamification certification.
-
2
Your InstructorFind out more about Gabe Zichermann, your instructor - gamification author, designer and entrepreneur.
-
3
Bonus: Fun is the FutureWatch this video of your instructor's Google Tech Talk from 2010 to see how the basic foundations of gamification have evolved in the past few years.
-
4
The Basics of GamificationLet's make sure you have the basics of gamification down.
-
5
Join the Discussion Group
-
6
EXCLUSIVE: Get a FREE Copy of Gamification by Design
Gamification in Action: Key Examples and Models
-
7
The Science of Engagement
-
8
Bonus: Michael Wu - The Science of GamificationDr. Michael Wu explains the science behind gamification in depth from GSummit NYC 2011. © Gamification Co
-
9
Bonus: Andrea Kuszewski - Cognitive Enhancement & GamificationAndrea Kuszewski Discusses how to improve cognition through principles of gamification. From GSummit 2012. ©Gamification Co
-
10
Bonus: Csikszentmihalyi on FlowProfessor Csikszentmihalyi discusses his work on Flow. (c) Ted
-
11
The Science of EngagementAnswer these questions to evaluate your understanding of engagement science.Â
How Gamification Differs
-
12
Gamification Examples - MarketingLet's look at and analyze some of the most interesting examples in the gamification of marketing.
-
13
Bonus: Susan Bonds & The Dark KnightSusan Bonds, preeminent ARG designer and creator of the Dark Knight gamification experiences discusses how she accomplished amazing results for the brand. From GSummit NYC 2011 - ©Gamification Co
-
14
Gamification Examples - HR & EnterpriseHR and Enterprise gamification accounts for nearly 50% of total activity. Let's look at some of the best examples of enterprise gamification and how they work.
-
15
Bonus: JP Rangaswami & The Future EnterpriseJP Rangaswami, CSO of Salesforce.com discusses how the organization of the future will leverage gamification and the principles of engagement at GSummit 2012. © Gamification Co
-
16
Gamification Examples - Startups & ProductGamification has been used by many startups to change their fortunes, and can be deployed as a point solution for specific product-fixes. Though there are too many to review in one sitting, here we'll look at just a few interesting examples and their specific purpose.
-
17
Bonus: Dan Porter on Draw SomethingDan Porter, creator of Draw Something (and former CEO of OMGPOP, now Zynga) discusses the design secrets behind his blockbuster success at GSummit 2012. © Gamification Co
-
18
Bonus: Klout's Chris Makarsky on InfluenceChris Makarsky, head of Product for Klout, discusses how to design a system from the ground up using gamification to focus on a key metric - from GSummit 2012. © Gamification Co
-
19
Gamification Examples - Social Change, Social GoodGamification is transforming social good and social change. Let's look at some examples and dig into how they are used.
-
20
Bonus: Kevin Richardson - Speed Camera LotteryKevin Richardson, designer of Speed Camera Lottery, takes us on a journey to understand how positive reinforcement can change behavior in a constructive and lasting way - from GSummit 2011. ©Gamification Co
-
21
Bonus: Sam Skey - Recyclebank Games for GoodSamantha Skey, CRO for Recyclebank talks about reaching the Millennial Generation with gamified programs for Good at GSummit 2012. ©Gamification Co
-
22
Bonus: Jane McGonigal at GSummitFrom the inaugural Gamification Summit in 2011, Jane McGonigal talks about how to make the world a more gameful place. ©Gamification Co
-
23
Deepening your Understanding of ExamplesA reflexive exercise analyzing why certain gamified systems are interesting to you.
-
24
Understanding Gamification Examples
Genres of Gamification
-
25
Differences from Other Game TypesHow is Gamification different from other kinds of games, like serious games and games for change?
-
26
How gamification differs by age, geography and genderHow does gamification differ in design, affect and effect based on age, gender and geography?
-
27
Reflect: Age, Gender, Geography
-
28
Gamification Differences
Earning Your Certification
-
29
Bonus Lecture: A Taxonomy of Gamification TypesBONUS: Level 2 Lecture
Gamified systems tend to fall into one of six major types. Here we break down the six types, share examples and highlight some of their main characteristics. Which one will be right for your situation? Register and complete Level 2 Certification to start building/designing your optimal solution.
-
30
Bonus Book: The Gamification Revolution ExcerptAs an exclusive bonus for Designing Gamification Level One Students, here's free access to the first chapter of the new book - The Gamification Revolution. To get the whole book and test the gamified social reading app, visit gamrev.com .
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
Stars 5
649
Stars 4
537
Stars 3
228
Stars 2
59
Stars 1
23
Course details
Video
7 hours
Lectures
4
Certificate of Completion
Popular courses
