SEO Training Masterclass 2025: Beginner To Advanced SEO
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See REAL case studies of successful SEO strategies that led to SIGNIFICANT TRAFFIC GROWTH. Replicate it to get measurable results, and grow your traffic and revenue!
RESULTS YOU CAN EXPECT AFTER COMPLETING THIS COURSE
By the end of this course, you’ll have the skills to propel any website to the top of search results, drive targeted traffic, and increase sales.
Unlike other courses, I provide real-world proven results that helped me reach millions of people online, and earn significant revenue from SEO. See pages that earn me 4 and up to 5-figures a month from SEO traffic in competitive niches.
Become better at SEO than 90% of your competitors or freelancers you may hire!
You’ll be able to fully SEO-optimize every page and every detail of your website, and have it grow traffic from search to fuel your business growth!
SEO will become a source of strength, and an advantage you have over your competitors instead of a source of low confidence. I am here to guide you on this journey every step of the way!
IMAGINE GETTING A SURGE OF TRAFFIC AND SALES
Imagine waking up to a surge of traffic on your website, leads and sales pouring in. Imagine how incredible it would be to finally achieve your financial goals the online visibility you’ve dreamed of. This isn’t a fantasy – it’s what my students experience every day.
Enroll in the course, and make yourself the next person to experience that instead of your competitors.
THE COURSE IS UPDATED ALMOST EVERY MONTH
Stay up-to-date with the latest SEO trends with regular course updates, including the impact of AI on SEO and Google’s algorithm updates.
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Most recent impact of AI on SEO
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Most recent big changes in Google SEO algorithm
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Site speed case study where I show how to get a fast boost in search rankings after speeding up your website
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How to use links and mentions from authoritative SEO sites to rank
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Write better headlines that increase click-through rates with WordPress SEO and Shopify SEO
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Use social media to boost the SEO rankings of your web pages
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Multilingual SEO plugin that will automatically translate your site to 100+ languages so you can rank in SEO in for hundreds of more keywords
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Google trends for additional keyword research
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SEO article writing and SEO copywriting for writing SEO content as a freelancer
GREAT FOR BEGINNERS
Even if you have no SEO experience, this course will cover the basics to get you up to speed.
I’ve been teaching SEO for 10+ years, so I know how to break down the complex topics in a way that is easy to understand.
Since every step is shown, you won’t feel lost, and you’ll quickly gain SEO proficiency.
If you’re ever confused, I’ll be there to help you. I answer 99% of student questions within 24 hours.
GREAT FOR ADVANCED SEO MARKETERS
Even if you have SEO experience, this course will have many current and effective strategies you can implement. I constanrly add new and effective strategies to the course, so there is something for everyone.
Plus, you can bounce advanced ideas off me by asking me questions.
THE COURSE IS IDEAL FOR
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Website owners: you will be able to create an SEO strategy and fully implement it on your own to grow traffic.
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SEO Freelancers or agency owners: learn to provide more SEO services at higher levels of quality, and retain clients longer
SIGNIFICANT TRAFFIC FROM SEO
Learn proven SEO strategies that have helped me reach 1,000,000+ people. See how I combine SEO with social media, and discover how to adapt these strategies to drive your own growth.
In the course, I share knowledge from my 20 years of doing SEO for various websites, and helping many entrepreneurs learn SEO.
I’ll also share the latest SEO industry developments and Google search algorithm updates.
SEO IS THE FOUNDATION OF ALL YOUR INBOUND MARKETING
Inbound marketing is an umbrella term for a variety of marketing strategies that get clients to come to you instead of you trying to get their attention.
Master foundational SEO techniques that fuel inbound marketing across platforms like Google, Amazon, and YouTube, and attract high-quality leads to your business.
I UNDERSTAND WHAT SEO CHALLENGES YOU’RE FACING
I have helped thousands of entrepreneurs with their SEO. I have a deep understanding of the common mistakes, misunderstandings, and questions that new SEO marketers have. In this SEO course, I’ll help you gain insights into common SEO challenges, with customized strategies and solutions to overcome them.
COURSE PART 1: SEO KEYWORD RESEARCH
We start with Google search fundamentals. We cover SEO keyword research, blogging, and related issues. We go over keyword research tools like the Google Keyword Tool and a few other ways to get SEO keywords. Keyword research is the foundational part of SEO. It is extremely important to get it right, and we devote plenty of attention to it.
COURSE PART 2: ON-PAGE SEO
The second part of this SEO training course covers further Google search topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms to reach great scale, long-tail vs. short-tail keywords, Google penalties, and much more. We also cover Yoast SEO plugin for WordPress SEO. But you can do your on-page SEO using any site like Wix, WordPress SEO, SquareSpace, or Shopify SEO.
Recently added: Blogger SEO in WordPress and Google marketing for Shopify SEO.
COURSE PART 3: OFF-PAGE SEO AND LINK BUILDING TO RANK HIGHER
The third part of this SEO course focuses on off-page SEO strategies like link building so your site can rank higher. I explain what kinds of links are good to get, and what kinds of links to stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from publicity also bring you website traffic, and those links come from very strong websites in terms of Google search.
COURSE PART 4: ADVANCED SEO TOPICS LIKE VOICE SEO, MOBILE SEO, SITE SPEED, AND MORE
After we cover Google search basics, we get into modern and advanced topics like voice SEO (when people talk into their mobile devices, and ask questions). We’ll also cover mobile SEO, technical SEO, site speed optimization, and more.
Each section includes “step-by-step” instructions, making it easy for you to understand the SEO concepts, and replicate them on your website.
APPLY THE STRATEGIES AS YOU GO
Most of the SEO topics in this course are covered with theory AND practical examples in which I walk you through how to do each SEO tactic with screen-sharing so you can follow everything I do click-by-click.
PRACTICAL SEO APPLICATION
I’ll walk you through how I do SEO with screen-sharing guidance. You can immediately apply the SEO strategies to your website. With every few videos and with every course section, you’ll be able to improve something new about your website.
SEO TOOLS USED IN THE COURSE
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Google Keyword Tool
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Google Analytics
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Google Search Console
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Yoast SEO for WordPress SEO and blogger SEO
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SEMRush
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A number of 3rd party Google research tools including tools to research competition
INSTRUCTOR BACKGROUND
I have 20 years of SEO experience! I created winning SEO strategies for many of my clients, and for my own websites. You’ll see many of those examples in the course. Now it is your turn to grow your business, and fulfill your dreams.
I am passionate about SEO. I read all the latest SEO news and blogs, so any time there are changes in SEO, I know about it quickly, and I add it to this SEO course.
I’ve been an entrepreneur for 20 years, have coached 1,000+ entrepreneurs in person, taught 850,000+ students online, and positively impacted millions of entrepreneurs worldwide, helping them create 6 and 7-figure businesses in the process, and I would love to help you.
OFFICE HOURS: GET ONE-ON-ONE HELP FOR FREE, OVER A CONVERSATION
Join my monthly office hours for personalized, one-on-one SEO guidance in a relaxed group call on Zoom. On the call, you can ask me questions about your website’s SEO, and have an actual conversation about it.
The office hours are free. I don’t sell anything on these calls. This is just one way I go the extra mile to help students, so you can get support tailored to your needs.
So enroll in the course, start learning, and I hope to meet you in my office hours one day.
BONUSES INCLUDED
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Downloadable worksheets
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Targeted SEO exercises
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My personal list of 50 essential business skills to support your growth beyond SEO
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
I answer 99% of student questions within 24 hours, OFTEN EVEN FASTER. Many students tell me that other instructors don’t respond. Well, I prioritize supporting students because:
1) I feel a responsibility to make sure you get full value from the course.
2) I genuinely care about student success.
30-DAY, MONEY-BACK GUARANTEE
With a no-questions-asked, Udemy-backed guarantee, you can feel confident in your investment. I am personally committed to helping you succeed with SEO, just as I have done for thousands of students.
Invest in your future. Enroll today! Grow traffic and sales!
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4Understanding search intent so you can capture the most lucrative trafficVideo lesson
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5Long-tail vs. short-tail and profitable keywords for best SEO resultsVideo lesson
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6Introduction to SEO keyword research & starting to do keyword researchVideo lesson
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7Keyword research example & getting you more comfortable exploring SEO keywordsVideo lesson
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8Keyword exercise to get many unique & original keywords that SEO tools don'tVideo lesson
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9Example of a structure of a website designed for SEOVideo lesson
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10Your thoughtsVideo lesson
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11SEO keyword mapping and tracking your full list of SEO keywordsVideo lesson
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12Where to place the keywords? More practical examples?Video lesson
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1313 ways to get unique SEO keywords for your businessVideo lesson
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14Using Artificial Intelligence and ChatGPT to get creative SEO keywordsVideo lesson
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15Course project for practicing SEOVideo lesson
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16Exercise question for practicing keyword researchVideo lesson
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17Exercise question for practicing keyword researchVideo lesson
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18Practical project and future course updatesVideo lesson
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19Keyword research quizQuiz
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20Advanced keyword research quizQuiz
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21Technical SEO coverage throughout this courseVideo lesson
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22Class project section introductionVideo lesson
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23Keyword prioritization for my business websiteVideo lesson
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24Practical application of keywords from scratch - exerciseVideo lesson
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25Keyword research exercise (music website) - answer oneVideo lesson
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26Keyword research exercise (music website) - answer twoVideo lesson
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29Disclaimer to this section in case you don't have a websiteVideo lesson
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30Setting up your Google Search Console (formerly Webmaster Tools) for SEOVideo lesson
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31In case your Google Search Console shows no dataVideo lesson
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32Google crawler, Google indexing, and creating your sitemap.xml for SEOVideo lesson
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33Submitting new URLs and checking for page status and indexing for SEOVideo lesson
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34What if your page doesn't get indexed by GoogleVideo lesson
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35Where your pages are ranking and page/query performance in SEOVideo lesson
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36User experience section of Google Search ConsoleVideo lesson
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37Google Core Web Vitals for SEOVideo lesson
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38Using the Google mobile friendliness for SEO check toolVideo lesson
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39What if you are having difficult technical issues?Video lesson
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40Google Search Console exerciseVideo lesson
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41Google Search Console exercise - answerVideo lesson
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45On-page SEO section introductionVideo lesson
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46How to set up the Yoast plugin for SEOVideo lesson
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47How to set up title/description metas for regular blog post SEOVideo lesson
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48Writing enticing meta tags to increase Google SEO SERP clickthroughVideo lesson
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49Meta tag writing exerciseVideo lesson
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50Meta tag writing exercise - answerVideo lesson
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51Meta tag writing exercise twoVideo lesson
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52Meta tag writing exercise two - answerVideo lesson
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53Example of writing better meta tag and description in Shopify for EcommerceVideo lesson
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54Meta titles quizQuiz
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55CHECKLIST: Sales page conversion checklist to boost sales in addition to SEOVideo lesson
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56EXAMPLE of a sales page balancing SEO copywriting and conversion optimizationVideo lesson
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57Attractive SEO copywriting exercise: residential cleaning business meta tagsVideo lesson
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58Attractive SEO copywriting exercise - answer: cleaning business meta tagsVideo lesson
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59Sales copywriting quizQuiz
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60Advanced sales copywriting quizQuiz
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61Introduction to further on-page SEO with elements that appear on your pagesVideo lesson
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62Cornerstone SEO pagesVideo lesson
In this part of the class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.
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63The skyscraper method for SEO contentVideo lesson
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64Interlink your own pages for an SEO boostVideo lesson
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65ADVANCED page interlinking: Strategy to boost your SEOVideo lesson
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66Creating a link to itself in HTMLVideo lesson
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67Correct use of H1 and H2 tagsVideo lesson
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68Title tooltip tag for SEO, website usability, sales conversion, or email signupsVideo lesson
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69Image ALT tag for SEOVideo lesson
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70How long should a page be for SEOVideo lesson
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71Rank higher with content freshness and last update dateVideo lesson
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72Google EAT SEO, Google YMYL and what Google thinks is good content for SEOVideo lesson
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73Google Quality Guidelines for SEO: Good grammar on each page, well-written, etcVideo lesson
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74Keyword density tool: 2 great uses for SEOVideo lesson
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75Revive Old Posts plugin for social sharing, scheduling & SEO boostVideo lesson
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76Avoid the error of keyword cannibalization and use keyword stemmingVideo lesson
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77If you are doing SEO article writing for a clientVideo lesson
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78How to begin using Google Docs for SEO article writing if you don't use it yetVideo lesson
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79On-page SEO strategy exerciseVideo lesson
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80On-page SEO strategy exercise - answerVideo lesson
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81On-page SEO quizQuiz
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82Advanced on-page SEO quizQuiz
